Programmatic Ad Operations

Ad Monetization Transformation for a Leading Qatar-Based Marketplace Platform

15M+ monthly impressions, optimized with programmatic, direct, and guaranteed campaigns – all under strict compliance.

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Monthly Impressions
0
M+
Monthly Active Users
0
M+
Monthly Page Views
0
M+
Non-Compliant Ads Delivered
10

Client Profile

A top digital marketplace platform in Qatar, reaching 1.4M+ active users and generating over 160M monthly page views, engaged PSS Consulting to manage and optimize its ad monetization ecosystem across web and mobile apps

Challenges

⚠️ Campaign & Revenue
Programmatic, direct, and guaranteed campaigns struggled with low eCPMs, declining match rates, and revenue drop.

⚠️ Compliance
In the MENA region, strict filters were needed to block alcohol, gambling, NSFW, and political ads for 100% brand safety.

⚠️ Ad Formats
Existing banners, full-screen, and featured ads hurt UX, eCPMs, and revenue.

Our Approach

🛠️ Diversified Demand & Formats
Expanded ad formats and demand channels with the client’s internal team.

🔒 Compliance & Monitoring
Applied strict filters and continuous checks to meet MENA standards.

🤝 Strategic Partnerships
Engaged brands and demand agencies to drive new campaigns and revenue.

Results

💹 Revenue Growth
Achieved 50% eCPM increase and 90% fill rates, stabilizing yield across web and app.

🟢 Campaign Delivery
Seamless execution of multi-channel campaigns- programmatic, direct, and guaranteed.

🌍 Scale & Reach
Optimized over 15M monthly impressions under continuous operations.